Kutaisi Consulting Support Increases Construction Company’s Turnover by 20%
Tegika Universal, Ltd. is one of the most successful construction companies in Kutaisi. As Kote Kekeladze, company Director of this company says, "at some point I had to acknowledge that the company faced certain difficulties and it was beyond my competence to handle them." In particular, it lacked a concrete business strategy, market analysis, and detailed production plan. Internal planning processes were nonexistent and decisions were often made spontaneously, creating havoc for financial and engineering management systems. It was obvious that the company urgently needed to develop a comprehensive business plan and implement changes in company management. Seeking issue resolution, in June 2007, Tegika Universal, Ltd. approached Kutaisi Consulting, a member of the Business Consulting Network Georgia established by the USAID-funded Small and Medium Enterprise Support project. Kutaisi Consulting had built a reputation in the region for providing reputable and reliable consulting services. In close cooperation with Tegika Universal, Ltd., Kutaisi Consulting developed a comprehensive business plan with a marketing strategy and financial and operational plans, and which included recommendations for management changes. In short, they developed a company rehabilitation project for Tegika Universal, Ltd. Within three months, Tegika Universal, Ltd. fully implemented the new business plan, and, the number of clients it served rose from 8 in July to 19 in December, increasing the company's turnover by 20%. The company's public image also improved because of the advanced marketing strategy recommended by Kutaisi Consulting. Company successes include contracts to renovate buildings owned by Tsereteli State University, the National Bank of Georgia's Kutaisi branch, and numerous sport stadiums in Kutaisi.
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